When Is Black Friday 2027?
Black Friday 2027 is on Friday, November 26, 2027. It always falls the day after Thanksgiving, which lands on Thursday, November 25 in 2027.
Thanksgiving is the fourth Thursday of November, so Black Friday can fall anywhere from November 23 to 29. In 2027, it lands in the middle of that range.
How Early Do Black Friday 2027 Deals Start?
Most major retailers will launch Black Friday 2027 deals between late October and mid-November. Doorbusters and the deepest discounts typically still arrive Thanksgiving Day through Cyber Monday.
Shoppers have been trained to expect this. Adobe reported that Black Friday online growth beat Cyber Monday growth for the second straight year in 2025, as shoppers embraced early, competitive deals. Waiting until the last minute no longer guarantees the best price. adobe
Black Friday 2027 Predictions
Based on recent trends, expect online spending to keep climbing, though at a slower pace. The figures below are my projections, built from published 2025 results.
What 2025 looked like:
- American shoppers spent a record $11.8 billion online on Black Friday 2025, up 9.1% from the prior year. arynews
- Cyber Monday online spending rose 7.1% to $14.25 billion, and the five-day Thanksgiving-to-Cyber-Monday stretch brought in $44.2 billion. letsdatascience
- The National Retail Federation counted a record 202.9 million shoppers over Thanksgiving weekend, topping the previous record of 200.4 million in 2023. talkbusiness
- Average spending per shopper reached $337.86, up 7% from a year earlier. talkbusiness
My 2027 projections:
- Black Friday online sales: roughly $13 billion to $13.8 billion, assuming 5% to 8% annual growth from the 2025 base.
- Cyber Monday online sales: roughly $15.7 billion to $16.3 billion, assuming 5% to 7% annual growth.
- Shopper turnout: likely to stay near the 200 million mark. Turnout is already high, so growth will come mostly from higher spending per person.
- Mobile share: likely to keep rising. Mobile accounted for 61.6% of online sales on Thanksgiving 2025. supplychain247
These are estimates, not forecasts from Adobe or the NRF. Inflation, tariffs, and consumer confidence could push the numbers either way.
Trends That Will Shape Black Friday 2027
Longer sales seasons. Adobe noted that discounts and earlier promotions helped keep spending steady throughout November and December rather than concentrated in one week. Expect that pattern to continue. supplychain247
Buy now, pay later (BNPL). BNPL passed $1 billion in a single day for the first time on Cyber Monday 2025, reaching $1.03 billion. More retailers will push installment plans at checkout. talkbusiness
AI-driven shopping. Adobe reported that AI-referred traffic to U.S. retail sites rose 670% on Cyber Monday 2025. By 2027, more shoppers will use AI assistants to compare prices and find deals. adobe
More selective spending. In 2025, reports showed households prioritizing essentials and delaying big-ticket or nice-to-have purchases. Retailers will respond with sharper discounts on high-demand items. sgbonline
Black Friday 2027 Deals: What to Expect
Electronics, toys, and apparel have historically offered the deepest cuts. These are the peak online discounts Adobe measured during Cyber Week 2025, which are a reasonable benchmark for 2027:
- Electronics: up to 31% off
- Toys: up to 28% off
- Apparel: up to 25% off
- Computers: up to 23% off
- TVs: up to 22% off
- Furniture and appliances: up to 19% off
- Sporting goods: up to 17% off
Best categories to buy on Black Friday: TVs, laptops, headphones, smart home devices, small kitchen appliances, and toys.
Categories that rarely hit their lowest price: new flagship phones, brand-new gaming consoles, and luxury goods. Wait for gift card promotions or trade-in offers instead.
How to Get the Best Black Friday 2027 Deals
- Set a price target in advance. Check current prices in October so you can spot a fake discount.
- Use price trackers. Tools like Google Shopping’s price history and CamelCamelCamel show whether a “deal” is actually the lowest price.
- Sign up for retailer alerts early. Many stores send early access codes to email and app subscribers.
- Compare Black Friday and Cyber Monday. Online-only items often drop further on Monday.
- Stack discounts. Combine sale prices with cash-back portals, credit card offers, and store coupons where allowed.
- Check return policies. Holiday return windows are usually extended, but electronics sometimes have shorter terms.
- Skip BNPL unless you can pay on schedule. Missed payments can wipe out any savings.
Conclusion
Black Friday 2027 is on November 26, with Cyber Monday following on November 29. Expect deals to start in October and online spending to approach or exceed $13 billion on Black Friday itself.