What are the best days to run Facebook ads?
The best days for Facebook ads are Tuesday, Wednesday, and Thursday, with Tuesday showing the highest engagement and click-through rates across most industries. These midweek days strike the perfect balance — users are active, focused, and more responsive to promotions compared to weekends or Mond
Overview:
- Best Days: Tuesday → Wednesday → Thursday
- Worst Days: Sunday and Monday (lowest engagement)
- Best Times: 9 AM – 12 PM (morning scroll hours)
- Worst Times: Late night (after 10 PM) and early morning (before 7 AM)
Why Are Midweek Days Best for Facebook Ads?
People are most mentally active and consistent online between Tuesday and Thursday. By this point in the week, routines are established, and users check Facebook during lunch breaks or work downtimes.
Weekends, in contrast, see irregular browsing patterns, and Mondays often suffer from low attention spans as users transition back into the workweek.
Midweek = More Focused Attention → Higher ROI.
Data-Backed Insights
According to recent studies by HubSpot, Hootsuite, and Sprout Social, Facebook’s engagement peaks on Tuesdays at 11 AM and Wednesdays around 1 PM.
Key engagement metrics by day:
| Day | Avg. Engagement (%) | Avg. CTR (%) | Conversion Lift |
|---|---|---|---|
| Tuesday | 4.8 | 2.6 | +18% |
| Wednesday | 4.5 | 2.4 | +14% |
| Thursday | 4.3 | 2.5 | +12% |
| Friday | 3.7 | 2.1 | +8% |
| Saturday | 2.9 | 1.8 | +5% |
| Sunday | 2.2 | 1.6 | +3% |
📈 Pro Tip: Schedule your ad delivery for “Most Active Times” in Facebook Ads Manager to automatically optimize impressions.
FAQs
Is it better to run Facebook ads on weekends or weekdays?
Weekdays perform better for most industries, offering higher engagement and lower CPC. Weekends are ideal only for B2C sectors like e-commerce or entertainment.
What is the best time of day to run Facebook ads?
The best time is 9 AM to 12 PM, aligning with peak browsing and work-break hours. Avoid very early mornings or late nights.
Should I run ads on holidays?
Yes, but only for shopping-related campaigns. Otherwise, skip high-cost periods like major national holidays.
How often should I change my Facebook ad creative?
Change your creative every 2–3 weeks to prevent ad fatigue and maintain high CTR.
Can I target specific days and times with Facebook ads?
Yes, through Ad Scheduling in Facebook Ads Manager — perfect for controlling when your ads appear.
Final Thoughts
The best days for Facebook ads are Tuesday through Thursday, especially between 9 AM and 12 PM.
Running ads during these windows gives you maximum visibility, engagement, and conversions.
Stay data-driven — test, adjust, and keep refining your schedule. Facebook’s algorithm rewards consistency, timing, and creativity.
If you’re serious about optimizing ROI, start scheduling smarter — not just spending harder.